Body-language and nonverbal communication

Tag "fusion"

 Change (2) and integration

Some days ago I talked about change, mergers and development in China and Europe. Today I want to line out another model of approaching change.

To begin with I want to remind you about how a merger usually functions in western countries.

Mostly there’s a strong partner and a weak partner. Mostly the strong partner tries to get the small partner (though often this is not addressed too directly and openly). Then, to make it short, management tries to find synergy effects, tries to reduce costs and to bring people together in a team or in a unit being convinced that if the employees are put together they will work together sufficiently and successfully.

As I told you already this kind of management fails in about 70-80% of those mergers.

If change develops like this, this process often …………..

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Rising dragon around the dome of Cologne, or: what is cultural integration Part II

…..I realized the birth of this picturesque image I talked about earlier. This image reminded me of experiences which I had as consultant and coach in companies when they follow a fusion process. A fusion in business is based on an intercultural process. One company with its special culture joins, meets and unites with another company, with its typical culture. In contrast to official wording most of these processes are a non-equal-fusion.

Most of those fusions in business failed. They faile because of a wrong approach of understanding intercultural communication. Intercultural communication and integration in business often means: We put those two companies together, have a look, try to find out the most effective and efficient elements of structure and efficiency in order to build up the new company on these analytical results.

Intercultural communication and integration does not function like this. ……………….

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